Local Business
Home-focused companies
THE OPEN-HOUSE ADVERTISING NETWORK
Be There When Home Becomes the Priority.
ProtoConnect places exceptional local home brands in front of prospective homeowners through a curated network of open houses.
Local businesses. Premium placement. High-intent audiences.
01 / THE PREMISE
Advertising, placed
closer to the decision.
Traditional advertising reaches people based on who they might be.
ProtoConnect reaches people based on what they are already doing—moving, furnishing, improving, maintaining, designing, and protecting their next home.
02 / THE CONNECTION
One considered path. Four relevant moments.
A local brand enters the conversation while attention is already fixed on the home.
ProtoConnect
Curation & production
Open House
Premium placement
Homeowner
A relevant discovery
03 / HOW IT WORKS
Built to feel simple. Managed with intention.
Businesses Join
Local home-focused businesses select an advertising placement based on their campaign needs.
ProtoConnect Curates
Advertisements are organized into a premium, homeowner-focused publication.
We Distribute
ProtoConnect supplies participating open houses with thoughtfully produced materials.
Engagement Is Measured
Unique QR codes, links, and distribution data help assess campaign performance.
A HOUSE
A HOME
04 / THE MOMENT
The purchase of a home starts another series of decisions.
Furniture. Landscaping. Moving. Lighting. Security. Maintenance. ProtoConnect puts local businesses closer to what comes next.
Why this audience matters →FOR LOCAL HOME BRANDS
Turn open houses into a new advertising channel.
- Reach prospective homeowners locally
- Premium physical advertising placement
- Multiple placement tiers
- QR and link tracking
- Monthly or quarterly availability
05 / THE PUBLICATION
Designed to belong in the room.
The Home Guide is conceived as a refined homeowner resource—not a coupon book. Every placement sits within a cohesive editorial experience.
PROTOCONNECT / ISSUE 01
THEHOME
GUIDESelected local businesses
for what comes next.
OPEN HOUSE EDITIONGUIDESelected local businesses
for what comes next.
INTERIOR / 04Shape the rooms
Shape the rooms
you live in.
A fictional editorial example showing how a premium placement could appear.
06 / PLACEMENT
Presence, scaled to the campaign.
Custom pricing based on placement, campaign scope, and distribution.
Select
Standard interior presence.
Custom pricingMonthly billing / Discounted quarterly optionRequest a Quote ↗Signature
Larger, more prominent placement.
Custom pricingMonthly billing / Discounted quarterly optionRequest a Quote ↗Premier
Highest-visibility placement, including potential front or cover opportunities.
Custom pricingMonthly billing / Discounted quarterly optionRequest a Quote ↗Current advertisers receive the first opportunity to renew their placement before it becomes available.
07 / WHO IT'S FOR
01
Furniture
↗02
Interior Design
↗03
Landscaping
↗04
Moving
↗05
Painting
↗06
Flooring
↗07
Home Security
↗08
Cleaning
↗09
Remodeling
↗10
Outdoor Living
↗11
Home Maintenance
↗12
Other Home Services
↗FOR REAL ESTATE AGENTS
A better resource for your open-house guests.
Professionally presented local home-resource materials, supplied at no cost. ProtoConnect manages the advertisers, materials, distribution, and organization.
No selling.No advertiser management.Minimal additional work.
Partner With ProtoConnect↗THE
HOME
GUIDE
HOME
GUIDE
08 / REPORTING
Physical reach.
Measurable engagement.
Campaigns can use unique QR codes, redirect links, distribution counts, open-house counts, geographic information, and engagement reporting.
SCAN→VISIT→ENGAGE
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